Gormiti links with Kellogg's
The
Giochi Preziosi Group and Marathon Media have revealed details of a
promotion between Gormiti and Kellogg’s across Spain and Portugal.
The partnership brings Gormiti to more than 3,000,000 packs of
Kellogg’s products. Mile Pops, Choco Krispies, Chocos and Frosties have
been given Gormiti branding and offer kids more than 1,400,000 in pack
stickers.
The promotion runs from July to October 2011 and is supported by a
marketing strategy with TV advertising and specialised designed
packaging.
Graziano Delmaestro, Giochi Preziosi’s licensing director commented: “We
are delighted to be working with the world’s most renowned breakfast
company. Kellogg’s is the perfect partner to reach the Gormiti fan base
and invite new children to join in the magic. Kids across Iberia can be a
part of the Gormiti adventures whilst eating their favourite cereals
and the promotion is sure to be a real hit. We are proud to have
Kellogg’s as our promotional partner in Iberia and look forward to the
exciting months ahead.”
Juan Manuel Alonso, Kellogg’s Kids brand manager in Iberia added:
“Working with Giochi Preziosi is a great opportunity for our brand.
Having a kid’s favourite such as Gormiti on our packaging has endless
benefits. We expect the promotion to be incredibly popular and with such
a clear cut marketing strategy in play, there is no doubt in its
success.”
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