Hamleys invaded by Moshi Monsters
One of the world's favourite toy stores has been invaded by Monsters, with a Moshi Monsters themed window display unveiled at Hamleys for a summer-long stint.
The display - which brings the monsters firmly out of their online home and into the heart of the toy-store - marks the ever-increasingly popularity of the brand and the beginning of a long-term retail partnership between Moshi Monsters and Hamleys.
The summer campaign, running right to the end of the school holidays will see Hamleys stock the full toy range from master toy partner, Vivid (including feature plush, small plush and collectibles) as well as trading cards from Topps.
Alongside the window display, Hamleys will offer in-store promotions including floor and escalator vinyls driving footfall to the Moshi Monsters range.
The ongoing partnership will see the installation of a dedicated Moshi Monsters themed retail space in-store, which is anticipated to include the full cross-category of the Moshi Monsters range and will launch later this year.
Darran Garnham, head of global licensing for Moshi Monsters, commented: "We are delighted to partner with one of the UK's most prestigious and internationally renowned toy stores. This partnership is a fantastic compliment to the brand and testament to its huge popularity."
Social Links