LEGO launches Super Heroes line
LEGO has signed a deal with WBCP and Marvel for a new Super Heroes range.
Warner Bros. Consumer Products, DC Entertainment and the LEGO Group have announced the partnership to translate some of the world’s most popular DC Comics Super Heroes into the world of LEGO build-and-play adventures with LEGO DC Universe SUPER HEROES.
The multi-year licensing agreement grants LEGO access of the entire library of DC Comic characters.
Construction sets, minifigures, buildable characters and creatures inspired by the universe of DC Comics are slated to launch in January 2012.
The new LEGO DC Universe SUPER HEROES collection will feature 13 iconic super heroes in LEGO minifigure form, including: Batman, Robin, Catwoman, The Joker, The Riddler, Two-Face, Poison Ivy, Harley Quinn, Bane, Bruce Wayne, Superman, Lex Luthor and Wonder Woman. Buildable characters will include Batman, The Joker and Green Lantern.
Karen McTier, executive vice president, domestic licensing and worldwide marketing, Warner Bros. Consumer Products commented: "We have enjoyed a successful, longstanding relationship with The LEGO Group and this agreement enables the vast universe of DC Comics to inspire an array of incredible offerings."
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