Multi brand LazyTown
Gorna Bania is launching its LazyTown branded water this summer in Bulgaria.
Food and beverage is a very important category to LazyTown and this addition to the existing licensing programme in Bulgaria helps to highlight this, especially as LazyTown are gearing up for a LazyTown mini marathon in Sofia in September.
The LazyTown marathon - the first of its kind outside of Iceland - will be introduced by the mayor of Sofia and the Minister of Sport, together with LazyTown's creator, Magnus Scheving.
ProFilms, LazyTown's master licensee in Bulgaria (across multiple categories) has come to an agreement with Bulgaria's biggest radio network to cover the event, which anticipates 10,000 families.
As if all that wasn't enough for the LazyTown brand, Up Front Entertainment will also be launching LazyTown greeting cards later this year in the UK. They have already seen a lot of interest for the product as it will offer a LazyTown episode on each card. The license will also cover wrapping paper, calendars, pens and puzzles.
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