Phineas and Ferb introduce their adventures to the NHL
The National Hockey League (NHL) and Disney Consumer Products have revealed plans to co-brand merchandise featuring characters from Disney Channel's Emmy Award-winning animated series, Phineas and Ferb, in the 2011-12 NHL season.
The NHL made the announcement at the 2011 NHL Exchange licensed products and retail trade show inside the Air Canada Centre in Toronto.
The Disney and the NHL collection will include apparel, headwear, house and home products and collectibles featuring characters from Phineas and Ferb wearing NHL and team-branded merchandise.
NHL and Disney licensees will deliver the new products to retail stores throughout North America in fall 2011, just in time for the new school year and the 2011-12 NHL season.
"Just like the game of hockey, Phineas and Ferb is successful because it appeals to a diverse demographic: kids and grown-ups, boys and girls," commented Stephen Teglas, vice president and general manager of Fashion & Home North America at Disney Consumer Products. "We look forward to bringing the humour of the series to NHL fans with a fun campaign at arenas and through clever products that showcase our two brands."
Phineas and Ferb airs on Disney Channels and Disney XD channels in 169 countries and in 35 languages. In Canada, it airs on Family Channel, a premium, commercial-free network and member of the Astral family.
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