A Stella line up for Aardman
Aardman Rights has signed children’s entertainment and licensing company, Stella Projects, to represent Shaun the Sheep in Australia and New Zealand across a wide range of gifts, apparel, homewares and food.
Shaun remains one of Aardman’s strongest properties in Australia and New Zealand averaging a 48% audience share on ABC2 with over 300k DVDs sold to date.
The Australian fans also make up the largest proportion of Shaun’s online fanbase, accounting for over 250k of the character’s 1.2 million Facebook fans.
Grahame Grassby, managing director, Stella Projects commented: “It is terrific to be representing Shaun the Sheep in Australia and New Zealand – our company looks for properties that are unique, edgy and stand out from the crowd – what could be a more unique, edgy and memorable than a sheep?”
Helen Neno, international licensing manager at Aardman, says: “Shaun has gone from strength to strength in Australia and New Zealand and it was important for us to find an agency that could represent the brand on our behalf, securing new licensees and partners for the property who would be the right ‘fit’. With Stella Projects’ wealth of experience in this area it was an easy decision to make, and we can’t wait to see Shaun’s growth under their care.”
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