Explore Your World set for take off
Discovery Communications has announced the launch of new children's brand Explore Your World.
Aimed at 6-12 year-olds, Explore Your World is a non-character property
that shares the same values as Discovery’s flagship brand, the Discovery
Channel. The product line will include science and spy kits,
collectables, construction, outdoor, role-play, puzzles and games, back
to school, publishing, electronics and interactive.
Oregon Scientific has been confirmed as the launch partner for Explore Your World.
In a deal brokered by Discovery Enterprises International (DEI), Oregon
Scientific is developing a line of educational toys with a 21st Century
technological twist. Its award winning SmartGlobe has been selected as a
hero product for the range that will be launched at retail in Q3 2012.
Nicolas Bonard, SVP Discovery Enterprises International, Europe
commented: "The launch of Explore Your World fills a gap in the market
for a consumer proposition targeted at school age children who are
curious about the natural world. It demonstrates our ambition to always
be an innovative licensor and our commitment to harnessing the power of
the Discovery brand to create compelling licensed products. Oregon
Scientific is a perfect launch partner for Explore Your World."
Sebastien Domingues, senior product manager at Oregon Scientific, added:
"Learning through exploration has long been a hallmark of Oregon
Scientific’s state-of-the-art educational toy line and it is a
philosophy that fits perfectly with the values of the Discovery brand.
We believe that there is a significant gap in the market for products
that engage children whilst educating them and by encompassing 21st
Century technology we’re going to prove that learning really can be
fun."
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