Fox Consumer Products set for Chipmunks campaign
Alvin and the Chipmunks is set for a new film release this holiday season - Alvin and the Chipmunks: Chipwrecked.
Twentieth Century Fox Consumer Products, in conjunction with Bagdasarian Productions, kick off a long-term merchandising programme intended to support a franchise.
The programme includes seasonal rollouts of fresh product and unique styles with prime retail positioning and the introduction of a new branding initiative based on The Chipettes - the fashionista female rock stars of the group.
To fuel this campaign at retail, Fox Consumer Products has aligned with a wide range of partners to produce new product consistently throughout the year. New partners on board include Just Play LLC, who will create basic, feature and novelty plush lines, with Vivid Imaginations as the as the UK distributor for the product. Santa's Best will introduce holiday seasonal goods for the new film, while Gipsy has partnered for a specialty plush line in France.
HarperCollins also rejoins for a wide publishing programme that will include beginning readers, novelizations, sticker books and storybooks. They will be accompanied by Bendon Publishing, which will publish a line of activity, board and colouring books along with flashcards and workbooks. Editora Alsto Astral will introduce a book programme in Brazil.
Apparel and accessories form the cornerstone of the merchandising programme and include a robust offering of items: Tees, sets, outerwear, swimwear, sleepwear, headwear, bags, rainwear, hosiery, and footwear for both boys and girls from leading companies in both the U.S. and Canada such as Isaac Morris Limited, H.E.R. Accessories, Berkshire Fashions, Accessory Innovations, JCorp, SGI and SG Footwear.
Other key partners include Hallmark, which will create a comprehensive line of greeting cards, ornaments and giftwrap, and Kellogg's continues with its top-selling line of branded fruit snacks. When released in support of Alvin and the Chipmunks: The Squeakquel, the fruit snacks marked the brand's first foray in the food category.
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