HIT launches retro Barney line
HIT Entertainment has partnered with several new licensees for a complete line of retro apparel and accessories for Barney fans.
Products are designed for both adults and kids, including t-shirts from At Full Speed and Bio World; Pillow Pets from Ontel Products Corporation and CJ Products, LLC; headwear and accessories from Concept One and video based entertainment by Yoostar.
Stacey Reiner, vice president, Licensing, HIT Global Brands North America, commented: "Barney holds a special place in the hearts of today’s teens and young adults who grew up watching the popular show, and now the earliest Barney fans are sharing their love of the big purple dino with their children. We are thrilled to be able to provide our fans with a full array of products that allow this group to continue to enjoy the brand of which they have such fond memories.”
- At Full Speed will develop, manufacture and market Barney nostalgia t-shirts, fashion tops, knit bottoms, loungewear and hoodies for adult men and women as well as a line of t-shirts for pre-schoolers for mass market accounts.
- Bio World will design t-shirts, long and short sleeved tops, fleece and shorts for kids, tweens, teens and adults for the specialty market.
- Braha will create Barney plush puzzle mats.
- Classic Imports has developed a new line of beverageware, room décor and accessories.
- Concept One will introduce a variety of accessories including hats, gloves, plush backpacks, flip flops and plush slippers and wallets. Product will be available this autumn at mass and specialty retailers including Wal-Mart.
- Ontel Products Corporation and CJ Products, LLC will create Barney-inspired Pillow Pets, which will provide kids with a cuddly companion along with the functionality of a full-size pillow.
- Planet Sox will design, distribute and market Barney hosiery for kids, tweens, teens and adults and infant crib shoes.
- Rasta Imposta will now create adult Barney costumes to complement the current Barney costumes that they produce for children.
- Yoostar will add Barney & Friends to its library of content offered where users can insert themselves directly into video content of their favorites television programs and movies.
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