LazyTown to produce apps with Panarea Digital
LazyTown has announced a partnership with digital content publisher Panarea Digital, to produce LazyTown applications for children across various mobile platforms.
The Panarea Digital applications will combine text, video, music, and game content to encourage kids to move, play and have fun while fostering healthy eating and lifestyle habits.
With exercises, games, competitions and reward features, the applications will give LazyTown fans a new way to interact with their favourite characters while staying fit and healthy.
“LazyTown is excited to offer children an immersive experience beyond the television and DVD's that promotes healthy living and an active lifestyle. Our audience will be inspired by the compelling features and we are very excited to work with the proven interactive content development team at Panarea Digital,” commented Magnus Scheving, LazyTown CEO.
“Panarea Digital prides itself on innovative interactive content and this partnership leverages our extensive digital publishing capabilities. The LazyTown mobile application will allow users to immerse themselves in LazyTown characters and themes while also supporting the brand’s objective of helping children to make healthier lifestyle choices. With their creative content and our product development expertise we think children will really enjoy the LazyTown iPad experience,” added co-CEO Guido Kovalskys.
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