Monsters unleashed with growing licensing program
Moshi Monsters now has over 50 million registered users across the globe, with a growing list of premium licensing partners signed up to represent the brand Worldwide.
Mind Candy recently announced the opening of its New York based office and the hire of Eric Karp who is tasked with developing Moshi's North American licensing program.
Spin Master is onboard as US toy partner and Scholastic is onboard for publishing with one book on shelf and several others to hit throughout 2011, whilst Topps is producing and distributing Moshi Monsters trading cards in the US.
Moshi Monsters has also experienced incredible success in both Australia and New Zealand. The toy range from Hunter Toys was unveiled at the Australia Toy Fair in March and demand has outstripped supply as products have flown from shelves.
Planet Fun is onboard for Distribution in New Zealand and Fusion is on board as licensing agent for both territories. Categories include; publishing (Penguin), magazine (produced in-house), trading cards (Topps), Top Trumps (Winning Moves), posters (GB Eye), and key chains (Basic Fun).
Darran Garnham, head of global licensing, commented: "We've got some excellent partners on board and are thrilled with how our global licensing program is shaping up. The key for us is signing partners who get the brand and will produce good quality, innovative products."
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