Nelvana joins forces with Fisher-Price
Nelvana Enterprises has announced its partnership with Fisher-Price, Inc.
Fisher-Price is the largest infant and pre-school toy manufacturer and a subsidiary of Mattel, Inc., and will act as Nelvana Enterprise's master toy partner in the U.S. for the popular bunny sibling brand, Max & Ruby.
The products are expected to hit retail in spring 2012 with a full launch in autumn 2012.
Colin Bohm, managing director, Nelvana Enterprises, commented: "With Max & Ruby’s ever-growing popularity, we are thrilled to partner with a toy company as innovative and trusted as Fisher-Price.
"In 2012, devoted Max & Ruby fans will experience these bunnies as never before, in toys from Fisher-Price that truly capture the spirit of imagination and discovery that is core to this very special property."
Over three million Max & Ruby books from author and illustrator Rosemary Wells have been sold to date.
It’s a top-rated TV series on Nickelodeon in the U.S. and Nelvana recently announced the production of 26 new episodes in association with Chorion. Max & Ruby DVDs from Nickelodeon Home Entertainment have sold nearly 2.4 million units in the U.S. and KOBA Entertainment is touring a Max & Ruby stage show in the U.S. this year.
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