Puppy in My Pocket (em)barks into EMEA for Giochi Preziosi and Mondo TV
Millions of girls across the world are about to be introduced to new characters and adventures, as the Puppy in my Pocket: Adventures in Pocketville cartoon series hits TV screens in over 120 countries this July.
The new series from the Giochi Preziosi Group, MEG and Mondo is set to broadcast on Turner Broadcasting channels Cartoon Network and Boomerang across EMEA this summer.
Inspired by the successful Puppy in My Pocket franchise, which has seen toys from MEG selling over 150 million figures worldwide, the TV series will speak to a huge existing fan base and new audiences alike.
The show will be supported by a fully comprehensive licensing programme driven by Turner CN Enterprises who has been appointed as the official licensing agent for Europe, Middle East & Africa, excluding Italy, Spain and Greece where Planeta Junior has been appointed as agent.
Graziano Delmaestro, licensing director for Giochi Preziosi commented: “This is a vital period for the property, as millions of girls are about to be introduced to the adventures of Pocketville. The team is incredibly excited to see the response, as this is the forefront of the licensing programme. The brand has already been popular in Italy after its launch last fall, and with the support of our partners, we are confident that the rest of the world will love it too. ”
The first Puppy in my Pocket licensed products will be available at retail in 2012.
Social Links