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Sesame Street enters the world of fine art

CPLG, licensing agent for the Sesame Street brand, has announced details of a new agreement that will see Art You Grew Up With appointed as the fine art partner for the property.

The new agreement will see Art You Grew Up With offer a range of limited edition fine art pieces based on the iconic Sesame Street characters - the first time that the property has ever been used to create original, customised artwork.

Art You Grew Up With specialises in classic and original character-based artwork for all ages, which is sold through the company’s website and premium retail outlets such as Selfridges and House of Fraser.

“We are very excited about linking up with Sesame Street,” says Art You Grew Up With MD Russell Singler. “I am a life-long fan of the show and as a company this is a brand that we have always wanted to be involved with, so the collection we are creating is very personal to us and draws on some fantastic material from the show’s archives. We only work with properties we love and that we can act as brand ambassadors for and in this respect Sesame Street fits the bill perfectly!”

A September exhibition is being planned at the London Victoria branch of House of Fraser, which will showcase the new art. 


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