Universal and Cepia grow the Zhu-niverse on DVD
Cepia LLC, the maker of ZhuZhu Pets, has announced a home entertainment arrangement and the worldwide television rights with Universal Pictures to release two feature-length, animated films called “Quest for Zhu” and “Power of Zhu,” which will debut on DVD in 2011 and 2012, respectively.
The announcement was jointly made by Russ Hornsby, CEO, Cepia LLC, Craig Kornblau, President of Universal Studios Home Entertainment and Eddie Cunningham, President, Universal Pictures International Entertainment.
With well over 62 million toy hamsters sold across more than 65 countries, the ZhuZhu Pets have achieved a loyal fanbase of “Zhu-natics” since they launched in 2009. ZhuZhu Pets has also won Toy of the Year awards in the US, UK, Australia, Russia, Norway, Brazil and Czech Republic.
Cepia LLC has teamed up with Los Angeles-based, multi-Emmy and British Academy Award winning production company Moonscoop and writer Sean Catherine Derek and 3-D animation studio Prana Animation Studios, Inc. to bring the Zhu-niverse to life in 3-D stereoscopic animation.
“Bringing ZhuZhu Pets to life through the magic of movies is an exciting new chapter in the Zhu-niverse evolution,” said Russ Hornsby, CEO, Cepia LLC. “Partnering with Universal to show kids ZhuZhu Pets in action and to watch their very real adventures and emotions is something we think they are truly going to enjoy. Creating movies is an exciting new experience for ZhuZhu Pets and Cepia and with these films we have another way for our brand to come alive for the fans.”
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