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Born Licensing launches Instagram campaign

SpongeBob and Sonic star in groundbreaking Stories Are Everywhere social media campaign

Licensing agent Born Licensing has launched its latest project with social media giant Instagram: the groundbreaking Stories Are Everywhere campaign.

The multi-channel campaign appeared in major cities across Germany, Italy and USA. It was developed to highlight the fun features of the Instagram Stories platform, which allows users to share videos and photos with stickers, boomerangs, brushes and text. 

The campaign featured a range of laugh-out-loud, 15-second films, consisting of well known content teamed with user generated material from an iPhone using the Instagram Stories feature. 

One film licensed a clip of SpongeBob SquarePants in a scene from The SpongeBob SquarePants Movie. Another film featured gameplay from new SEGA title Sonic Mania, which is a reimagined version of the side-scrolling Sonic classic game. Sonic Mania will launch later this year. 

The creative agency behind the work was Wieden + Kennedy Amsterdam.


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