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Go Jetters head for the classroom

BBC Worldwide rolls out primary school initiative with tailored educational packs and competitions

BBC Worldwide is launching a brand new initiative for primary school children in Great Britain based on characters and geography themes from the popular CBeebies series Go Jetters.

Targeting 200 year one classes initially, the aim is to bring the values and educational entertainment of Go Jetters to the classroom along with a take-home colouring competition and magazine, which will carry the Go Jetters excitement through to the home environment.

BBC Worldwide will provide each class with specially-created packs to help teachers plan lessons around a selection of geography-based activities from Go Jetters. The packs will also contain materials to use in the class and for the children to take home from Go Jetters licensees including Immediate Media, Fisher Price, Penguin and Ravensburger.

“We are really excited to be launching this campaign to year one classes in the UK,” said Nancy Twynam, Head of Marketing at BBC Worldwide. “We wanted to find an interesting way of bringing the geographic themes of the show to life in the classroom and at home, and feel the initiative we’ve put together with Playtime PR will really help us nurture a the next wave of Go Jetters fans.

“Playtime conducted qualitative research directly with teachers of this age group and the materials have been tailored to fit the needs identified in those sessions. We’ll be actively engaging with every teacher and teaching assistant who signs up, evaluating the popularity and effectiveness of the packs and gauging how the children are reacting to the themes from the show.”

The animated adventure comedy series is aimed at four to six year olds, and sees plucky hero adventurers Xuli, Kyan, Lars and Foz travel the world with their teacher Ubercorn. Each episode focuses on a famous landmark that gets glitched’by the mischievous Grandmaster Glitch and the Go Jetters have to work together to return the landmark to normal. 

Each pack also contains a brand new mascot for every participating class – a cuddly 10-inch Ubercorn. Each weekend, a different child in the class will have the opportunity to take Ubercorn and his Travel Journal home with them – a great twist on the traditional ‘class bear’ theme so popular with many schools.

There is also a competition for each class to design their own new local landmark – a great way to help children learn about the history and geography of where they live. The winning school will receive a visit from the Ubercorn costume character who will make an appearance at their school summer fete or sports day in 2018! Plus every child has the chance to win one of ten bundles of Go Jetters goodies and family trips to Alton Towers by entering a take-home colouring competition.

The campaign kicks off with a recruitment drive in July 2017 to roll out to schools in early September for the new school year.


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