All change at Spin Master
Kevin Jones new MD of Europe AND Spin Master signs red hot deal with CITV
Spin Master has appointed Kevin Jones as Managing Director of Europe to lead the Company's business across Spin Master subsidiaries. The move reinforces a European focus for the Company and provides the next logical step in building a strategic platform to expand and accelerate its business.
Jones has led the UK Company for the past six years following the acquisition of FEVA by Spin Master in January 2006.
The company also announces that, Denis Normand, SVP International, who successfully led Spin Master's International business for the past 5 years, is leaving the Company and taking up a position outside of the industry as CEO of Dimplex North America at the end of February.
And in other Spin Master news, ITV Breakfast announce that Spin Master have signed up as CITV Breakfast’s 4-9 kids sponsor this Spring.
Running for 8 weeks across March and April, the sponsorship will promote Tech Deck covering the CITV Breakfast 4-9 blocks across the week. Credits will air weekday mornings on CITV Channel.
Dave Murphy, CITV Breakfast Account Manager comments, “We are obviously delighted that Spin Master has come on board as a key kids sponsor. Not only does this show the power of sponsorship in delivering brand awareness and sales for our advertisers, but also it’s a great positive for CITV Breakfast that we are again trusted to deliver the desired results for Spin Master”.
Stuart Picton, Marketing Manager at Spin Master adds “we are thrilled to be partnering again with CiTV. Last year’s Tech Deck sponsorship was very successful and contributed to a great year for the brand with consumer sales up 12%, our 4th consecutive year of double digit sales growth (NPD). There is lots of new news on Tech Deck this year with the new Triple Set Combo Park and all new sticky trick tape boards and the sponsorship is an important part of our marketing plan in raising high levels of consumer awareness”.
Social Links