CPLG and West Ham blow bubbles forever
CPLG Sport Signs Brace Of New Deals For West Ham United and Fulham FC
CPLG Sport has announced details of new agreements that will see the
release of a host of branded products featuring two of the UK’s most
popular football clubs – West Ham United and Fulham FC.
The two London clubs enjoy long and proud histories and huge levels of support. West Ham United has a strong record of achievement that has seen the team lift The FA Cup three times; over 800,000 fans are registered on the club’s database and the 36,000 capacity Boleyn Ground Stadium at Upton Park is one of the most famous venues in the game.
A new agreement with Boot Camp Brands will allow fans of both clubs to buy a wide variety of branded products, including shower gel, bubble bath, aftershave, shampoo, lipbalm, toiletry bags, bath bombs and gift sets. CPLG Sport has also signed up personalised content specialist Global Print Strategies to both club’s licensing programmes who will be offering branded products through its makeitpersonal.co.uk website, where fans are now able to purchase personalised birthday presents and gifts.
This adds to strong licensing programmes for both club’s – over thirty partners are on board for West Ham United, including Aykroyds, TDP, Danilo, Home Win, Bafiz, Scoredraw and Grange, whilst Fulham FC is represented by a host of licensees that include BrandCo for apparel, Refuel for headwear and Home Win for core supporter ranges. New deals have also been recently finalised for official DVD’s, retro shirts, laptops and executive gifts.
“Boot Camp Brands and Global Print Strategies are demonstrating innovative use of two of the UK’s great football licenses,” says Nicola Lord, Senior Commercial Manager, CPLG Sport. “With such large and loyal sets of supporters both clubs have a lot to offer potential partners across the licensing spectrum and these agreements are part of our strategy of extending these fantastic brands into new areas.”
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