Crocs snap at the heels of apparel big boys
Footwear brand expand into new areas
Colorado-based footwear brand, Crocs is extended its global reach by moving into new categories with a new licensing program.
“Licensing presents an opportunity to leverage one of our most valuable assets – the global power of the Crocs brand - by associating it with best-in-class products that go beyond footwear,” says Mike DeBell, Vice President of Global Sales.
“More than 200 million pairs of Crocs shoes have been sold, in more than 90 countries around the world. That’s powerful testimony to the connection forged with consumers by the Crocs brand. Through strong international and regional licensing partners, we plan to extend the power of our brand and make new consumer connections.”
The first non-footwear products from the company will be a sock line, available in north America and Europe later this year.
Crocs is also partnering with Accessory Exchange, to produce Crocs-branded accessories for men, women and children, including hats, bags, backpacks, socks and gloves that are available now at Crocs retail stores and Crocs.com.
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