New SVP for DRG
DRG has appointed Charlotte Hargreaves as Senior VP of Marketing and Business Development
Reporting to COO Jonathan Jackson, Charlotte will be responsible for leading the charge into new business areas and digital platforms as well as helping to grow the brand development side of the business acquiring non TV rights and exploiting brands across video and social gaming, live events, music and licensing and merchandising. Working closely with sales and acquisitions teams, she will also develop and grow DRG’s business and expertise for its clients.
Charlotte joins DRG with a wealth of experience in global marketing, brand and business development having held senior level roles at BBCWW, Disney, Sony, Cookie Jar and Atari. Charlotte has formulated and implemented broad commercial plans for a wide spectrum of high profile properties from leading entertainment firms. She has a superior track record of devising marketing strategies, identifying new business trends, and developing business across multiple platforms.
Commenting on Charlotte’s appointment, Jonathan Jackson, Chief Operating Officer of DRG says: “Charlotte’s senior level experience of international business development and intellectual property rights gained with top companies make her well-placed to maximise and monetise every opportunity across every media platform. She is going to be a great asset to DRG as we ramp up develop new business activity for the year ahead.”
Charlotte Hargreaves adds: “DRG is an exciting company at an important stage of its expansion and I am delighted to be working with Jonathan and the team to further exploit the potential of the company’s already impressive catalogue. We plan to have an eclectic an enviable slate of shows with international appeal.”
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