Mr Men and Little Miss return with Fluid
Fluid World to represent the classic Mr Men and Little Miss brand in the UK
Fluid World, the official UK licensing agency for Sanrio, has secured the representation rights to the renowned Mr Men and Little Miss brand following Sanrio’s recent acquisition of the property from Chorion.
Sanrio, the Japanese firm behind the global phenomenon Hello Kitty, acquired the rights to Mr Men and Little Miss in December 2011. Fluid World will now handle the licensing, PR and marketing for the brand in the UK and Ireland.
With the brand history spanning over 40 years and more than 80 individual characters, Sanrio will explore new opportunities for design and collaborations working with Fluid World to develop a merchandise range in the UK that appeals to consumers of all ages. The agency will target existing fans that have grown up with the brand in addition to attracting a whole new generation of consumers.
With Mr Men and Little Miss now part of the Sanrio family, there will be a number of exciting opportunities to develop unique and original artwork to bring the characters to market in way never-before-seen.
Andrew Lane, CEO, Fluid World, comments, “Fluid World is very proud to be working on such a prestigious property and extending our portfolio. The brand has such strong heritage in the UK and we look forward to contributing to its further growth and success over the coming years”
Social Links