Fruitful licensing deal for Alan Titchmarsh
ITV licensing deal with Alan Titchmarsh bears fruit — and flowers and veg!
Seed and plant ranges launched; continuing brand growth expected throughout 2012
ITV STUDIOS Global Entertainment Consumer Products, has announced the UK launch of a major range of seeds and plants under the Alan Titchmarsh brand, produced under licence by the leading horticultural brand and packet seed supplier, Thompson & Morgan. The official Alan Titchmarsh Collection of plants is available now via mail order and online and the seeds launch in February in retail outlets.
Alan Titchmarsh, Britain’s favourite gardener, has worked alongside Thompson & Morgan to design a popular and accessible range of seeds and plants for gardeners of all abilities. Not only are the Alan Titchmarsh seed and plant ranges easy to grow and maintain but many of the flowers in the plant range are world exclusive varieties. The selection of seeds and plants, including flowers, vegetables and herbs will be sold in Alan Titchmarsh-branded packaging with easy-to-follow planting instructions and tips from the gardening guru himself!
The launch of the official Alan Titchmarsh seed and plants collection is part of a major ITV licensing and broadcasting deal with Alan Titchmarsh. Signed in 2011, the deal includes a five-year agreement to promote and develop the Alan Titchmarsh brand and intellectual property across a range of consumer products. This is in conjunction with a two-year broadcast deal with Alan Titchmarsh and Spungold, the production company behind the enormously popular Alan Titchmarsh Show and Love Your Garden, both back on ITV1 during 2012.
Alan Titchmarsh is delighted with the range saying: “"These are all the plants that I grow, or would like to grow in my own garden (if I could squeeze anything else in!)"
Paul Hansord of Thompson & Morgan, says: “Alan Titchmarsh is a name known and trusted throughout the UK and ideal for this exciting new range of seeds and plants. We are delighted to be working with a brand associated with both broadcasting and gardening excellence.”
Jean-Philippe Randisi, EVP Consumer Products, ITV STUDIOS, says: “With a long and distinguished history in the development and distribution of high-quality seed products, Thompson & Morgan is a perfect partner for the Alan Titchmarsh brand. We’re thrilled to have them on board and confidently expect to be able to announce many more licensing deals for this fast-growing brand throughout the coming year.”
Social Links