It's all plush for Waybuloo
Zodiak announces new Waybuloo plush licensee
Posh Paws International will produce a range of plush including bean
toys, feature plush and window stick-ons which will launch at retail in
July this year.
Jane Kennedy, Head of Sales, Consumer Products, Zodiak Rights comments:
“We are delighted to be announcing this deal with Posh Paws. Not only do
they have a great reputation in the industry for quality plush product,
but they are the ideal partner to work with in order to develop the
Waybuloo brand. 2012 looks to be an exciting time for Waybuloo, with the
launch on Monday of the new 11 minute version on CBeebies, we look
forward to announcing other new licensing partners in the coming year.”
Barry Groves, Managing Partner, Posh Paws International LLP adds: “We
are delighted to be working with Zodiak Rights on Waybuloo and have no
doubt our plush range will be very successful and a great accompaniment
to the new episodes. A full range of Waybuloo plush will be available
from July and we are already planning new development.”
Waybuloo, a unique mix of animation and live action, is a highly
innovative approach to pre-school programming focusing on children’s
emotions. It transports children to Nara, a live-action world inhabited
by adorable animated characters called Piplings who embody a range of
emotions such as Love, Wisdom, Happiness and Harmony.
Waybuloo launched on CBeebies, the BBC’s UK Children’s digital channel,
in May 2009. It quickly became a hit with pre-schoolers ranking as one
of the highest rating show launches of 2009 and resulted in the BBC
commissioning another 50 episodes, bringing the total number to 150. The
series went into the popular CBeebies Bedtime Hour slot in September
2009, where it consistently rates well. More recently, CBeebies will
premiere the new 11 minute spin-off version of Waybuloo, narrated by
cult UK narrator, Dave Lamb, (Come Dine with Me) next week.
Internationally, Waybuloo has also had phenomenal success; it currently
airs in over 80 countries worldwide. Internationally, licensing
programmes are beginning to roll out in Australia and New Zealand.
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