Pedigree books and Lucas Licensing pair up
Star Wars annuals to be published through to 2014
Top publisher Pedigree Books has announced details of a renewal agreement with Lucas Licensing that will see it continue to publish Annuals and other activity book formats based on the Star Wars™ brand until 2014.
Pedigree is the market leader in the UK Annuals sector and works with leading brands such as Pokémon, X-Factor, Shoot and Family Guy. The high-quality and hugely popular Annuals are great stocking fillers and are a Christmas staple, with shorter versions available during the Easter and summer holiday periods. The company also produces a range of innovative and fun licensed activity books for children, including sticker books, colouring books and quiz books.
Pedigree has been working successfully with Lucas Licensing since 2004 and will build on the huge success it has enjoyed by expanding the range to feature several different Star Wars lines. These are set to include special Collector’s Annuals, as well as Official Star Wars Activity Handbooks.
“We are delighted to have extended our relationship with Star Wars,” says Matthew Reynolds, Sales and Licensing Manager at Pedigree Books, “it is the world’s top boys’ brand and it’s obviously very pleasing to be renewing our license with Lucas Licensing again. Over the next period we are adding new products to our portfolio and are looking forward to presenting them to our retail trade partners.”
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