New consumer products partners for Where's Wally?
New US consumer products partners join the search for Where’s Wally? as anticipation builds for the 25th anniversary
Classic Media, a global media company has announced that they have
signed new games, puzzles and novelty items from Techno Source, a
division of LF Products, accessories from Concept One Accessories,
apparel from Jem Sportswear and Awake, cloth and collectible dolls from
Alexander Doll Company, virtual goods from Virtual Greats and electronic
skins and adhesive wall decals from Skinit. The new Where’s Waly?
(known as Where's Waldo? in the US) programme will hit retail timed to
Waldo’s 25th Anniversary, which commences Autmumn 2012!
These new licensees join existing Where’s Wally? partners such as
Candlewick Press (publishing), Ludia (Apple mobile games), Gameloft
(mobile games excluding Apple platforms) and Elope (costumes).
“With more than 55 million books and 5 million Apps sold worldwide,
Waldo is a true phenomenon,” says Nicole Blake EVP, Global Marketing
& Consumer Products, Classic Media. “We are excited to have these
top partners on board to launch the consumer products program at retail
in the US.”
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