New licensing agent for Talking Friends
Beanstalk appoints Merchantwise Australia as licensing agent for global app sensation, Talking Friends
Beanstalk has appointed Merchantwise to manage the brand licensing program for Out Fit 7 Ltd.’s Talking Friends in Australia and New Zealand.
The wildly popular series of mobile applications have become a pop culture phenomenon. Merchantwise will be rolling out a licensing program across multiple categories for Talking Friends, its series of mobile applications, and its cast of characters, including Talking Tom Cat, Talking Ben the Dog and Talking Gina the Giraffe, among others. Moose Toys will be launching plush into Australian retail this June. Merchantwise plans to roll out the initial consumer products program for Christmas 2012.
“We are thrilled to be partnering with Merchantwise to continue the global expansion of Talking Friends,” said Michael Stone, CEO of Beanstalk. “The brand is phenomenally popular around the world and we are confident that Merchantwise’s licensing expertise in Australia and New Zealand will help us to further build this entertainment franchise.”
The Talking Friends franchise has become a sensation with the media and millions of fans of all ages the world over. Each of the Talking Friends apps features a unique, heart-warming, and fully animated 3D character that comes to life when poked, tickled, and played with on mobile touch-screen devices for the iOS and Android platforms. The interactive character repeats everything a user says, and the apps allows fans to create customised videos of their interactions with the Talking Friends and share them via Facebook, YouTube, MMS or email. Over 600,000 videos are spread virally every month.
Like Talking Friends’ cast of digital characters, the licensed products will engage users differently depending on the user’s age, and provide the same unique connections and game experiences that have made the application so popular. The licensing program will have a two-pronged focus with consumer products designed for the user demographics — children ages 4-8 and tweens, teens and adults.
“We are excited to partner with Beanstalk to bring the digital experience of Talking Friends into the physical world,” said Alex Ishchenko, Director of Merchantwise. “We are looking forward to bringing consumers in Australia and New Zealand innovative products that allow them to experience their favorite characters in new ways.”
Talking Friends was created by global mobile entertainment leader Outfit7 Inc., a U.S. subsidiary of Out Fit 7 Ltd., and has bounded over the 330 million download mark globally, with over 90 million active users monthly and is expected to achieve over 600 million downloads by the end of 2012. .The brand continues to dominate the download rankings and in Australia, over nine million apps have been downloaded to date, with an additional one million downloads expected by the end of February 2012. Also, 89% of those who downloaded a Talking Friends app in Australia would recommend it to a friend.
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