Driver Dan's story train's a runaway success
twofour54 confirms new international broadcast sales for award winning children’s TV series
The visually compelling TV series, which blends CGI animation and live-action to introduce young children to the wonder of storybooks, has been a huge hit with audiences and has attracted interest from broadcasters from countries across the world.
New international broadcast deals include BBC Latin America, which has acquired the first two seasons for its CBeebies channel; MTV3/Juniori of Finland; TVA, Yoopa Channel in French speaking Canada; TG4 of Ireland and Skylife in South Korea.
Commenting on the success Wayne Borg, Deputy CEO and COO from twofour54, said: “The signing of these deals is great news for twofour54 and everyone connected with ‘Driver Dan’s Story Train’. When we first started production together with 3Line Media we knew that we had a potential hit on our hands, but have been absolutely delighted with the sheer scale of its global impact. As the first ever world-class animation to have been exported from Abu Dhabi, in English and Arabic, around the world, the production of ‘Driver Dan’s Story Train’ has been a major success for twofour54 and our development as a world-class creative media production hub.”
With over a hundred episodes, over two series, ‘Driver Dan’s Story Train’ has been a major hit across television, DVD, online and retail and is now one of the most popular pre-school series on the UK’s CBeebies channel. It has also been a ratings hit in Australia where it airs on ABC4 Kids and in the US, where it is broadcasted to over 50 million homes, it is a top three show on the leading pre-school channel Sprout; it also airs on Top TV in South Africa, Minika in Turkey and Okto, Singapore.
In the Middle East and North Africa, the Arabic version of the series, which is produced by, twofour54 based, Blink Studios, is broadcast on JCC’s Baraem channel and is supported by an Arabic language website and an English version is scheduled to air on the region’s MBC3 channel during 2012.
UK broadcast partner CBeebies first launched ‘Driver Dan’s Story Train’ in 2010 and since then it has consistently enjoyed high ratings. In two of the channel’s key time slots (12.30-12.40pm and 6.00-6.10pm), Driver Dan recorded the CBeebies highest share of children aged 4-6 years and mums with children aged 0-3 years*; the series has made multiple appearances on UK’s BBC2 channel. Based on the success of the first series, a second series was commissioned in 2011 and these brand new episodes will launch on CBeebies from Monday, 27th February 2012 in the popular 5.50pm slot.
Driver Dan’s Story Train is an imaginative, entertaining and engaging show and with storytelling at its core, it introduces young children to the wonder of storybooks. In the UK, actor and comedian Peter Serafinowicz is the voice Driver Dan and in the US, Pat Monahan, lead singer of Grammy winning rock band Train, voices Driver Dan.
Driver Dan’s Story Train has been shortlisted in the Kidscreen Awards 2012 in the Best Pre-school Non-Animated or Mixed Series category; the winners will be announced at the Kidscreen Summit on Thursday, 9th February 2012.
For more information visit the Driver Dan’s Story Train website, www.driverdansstorytrain.com - this site won the Best Companion Website at the Kidscreen Awards 2011 for the pre-schoolers category and the CBeebies website, www.bbc.co.uk/cbeebies/driverdansstorytrain
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