Overseas News: Little Battler's Experience to hit America and Europe
Little Battler's Experience, a run-away broadcast and product hit in Japan signs Namco Bandai as master toy company
Dentsu Entertainment USA, Inc. and Namco Bandai announced
today a multi-territory partnership for the master toy license covering
distribution of toys throughout the Americas. Namco Bandai has also
signed a separate master toy license agreement with TV TOKYO for
European territories.
The animated television series and
franchise based on miniature customizable robots – is a major hit show
in Japan airing on TV TOKYO. There are over 44 episodes aired in a
prime time programming block, with more to follow.
As the
Japanese program continues to explode in popularity, it is now being
adapted by Dentsu Entertainment USA throughout the Americas. Bandai’s
toy products for the Americas have an anticipated debut date of fall
2013. In European territories, Bandai and TV TOKYO plan for broadcast
and toy launches with a similar timeframe.
“With an exciting
storyline and an organic transition from the TV screen to mass market
toy products, we are confident that the LBX series and toys will appeal
broadly in all markets worldwide. LBX is all about customizable
battling robots, and Bandai has a great reputation for innovation and
for producing inspiring, high-quality toy robots. We view this as a
great alliance,” said Mr. Yuma Sakata, president and chief executive
officer, Dentsu Entertainment USA.
Mr. Masayuki Matsuo, chairman
and chief executive officer, Bandai America said, “The LBX robots that
appear in the series fit in the palm of your hand, which offers so many
creative play possibilities. We look forward to working closely with
Dentsu Entertainment USA and TV TOKYO to introduce LBX to the world
outside of Asia. We know kids are going to love this TV series and
these toys!”
Bandai America will develop an all-new line of toys
for mass distribution based on the adapted LBX animated series,
currently being developed by Dentsu Entertainment USA and TV TOKYO for
their respective territories. The line will include figures, role play,
vehicles and action model kits.
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