Paris Hilton working on new eyewear range
Optical frames, sunglasses and coloured contact lenses from Paris to Asia
Global trendsetter and fashion icon, Paris Hilton, in collaboration with
a leading Asian eyewear manufacturer, OEM, is launching an exclusive line of
Paris Hilton optical frames, sunglasses and coloured contact lenses for
the Asian market.
Working closely with Paris herself, products directly reflect Paris’ original and aspirational style, allowing admirers across Asia to experience her glamorous lifestyle.
Paris Hilton Eyewear will officially launch at the Shanghai Optical Fair in February 2012, and will be sold in department stores and specialty jewellery stores across the region, including China, Hong Kong, Japan, Malaysia, Singapore, Taiwan and Australasia.
The extension of the Paris Hilton brand into eyewear further establishes Paris as a global fashion brand.
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