Pip & Co becomes My Cat Pip
KJG property opts for name-change
KJG Ltd has announced that Pip The Cat has officially changed to My Cat Pip. The move also means a new logo for the brand.
“The Pip brand is growing all the time and we made the decision to change the name to something that describes the brand better,” explains Kirsty Guthrie, from KJG Ltd. “We wanted something unique for what is a truly unique brand and My Cat Pip fits the bill perfectly!”
Popularity in greetings has also led to huge success in the licensing sector and KJG has been able to put a strong programme together. Licensees include Aurora for plush, Ethos Concepts for toiletries, Stickems for magnetic screen cleaners, TaylorHe for Pip-branded skins for iPads, Vista Stationery and Print for calendars and year planners, Alligator for gift bags and boxes, Robert Frederick for stationery, and Raiseprint for fridge magnets.
Bluebird Brands is also on board for a range of mugs, coasters, purses, wallets and umbrellas that are currently selling well in TK Maxx stores nationwide, whilst Shreds produces a variety of products aimed at 2 to 4 year-olds, such as aprons, mini tote bags, giftpack melamine sets and lunchbags, which are selling well through major retail outlets including Amazon and Harrods.
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