Redakai heads to Latin America
Cartoon Network LatAm and Zodiak Kids/Marathon Media sign new CP and TV deal
Zodiak Kids/Marathon Media is pleased to announce another key CP and TV
sale for its latest boys property Redakai: Conquer the Kairu (52 x 26’)
to Cartoon Network Latin America.
The sale to Latin America follows an impressive list of sales to date, including Cartoon Network US, Cartoon Network EMEA (excluding Spain and French-speaking Europe), YTV Canada, Canal J and Gulli France. Cartoon Network (LatAm, EMEA) and Gulli will launch the series in early 2012 while YTV and Cartoon Network US launched in July 2011 with impressive results: since its launch, Redakai saw double-digit gains among all boys targets in the US.
Pablo Zuccarino, Vice President, Channel Manager Cartoon Network/ Tooncast Latin America, states, "We are delighted to add such a strong new property to our iconic line up of boys series. Working
together with Zodiak Kids/Marathon Media and Spin Master, we feel confident that, Redakai: Conquer the Kairu will become yet another hugely successful property for Cartoon Network in Latin
America."
Redakai: Conquer the Kairu is a kids adventure series starring Ky, a 15-year-old student of ancient martial arts who embarks on an incredible quest to find the Kairu, a primordial alien energy force.
Helped by his friends Maya and Boomer, Ky travels the globe looking for the Kairu to protect it from his extraterrestrial teenage opponents, with the hope that one day he will become the greatest Kairu warrior of them all – a Redakai.
Based on an original concept, Redakai is a co-production between Marathon Media Studios and Spin Master. Zodiak Kids/Marathon Media hold the global TV and licensing rights excluding North America, which are held by Spin Master, along with all toy rights. Zodiak Kids/Marathon Media manage the licensing rights in France directly while Cartoon Network has been appointed licensing agent in the US, Latin America and EMEA (excluding French-speaking Europe). International TV distribution (excluding North America) is handled by Zodiak Rights, the UK based sales team for the Zodiak Media Group.
As Senior Vice President, Consumer Products at Zodiak Kids/Marathon Media, Patricia de Wilde oversees Redakai’s global TV and Licensing strategy. She states, “Partnering with Cartoon Network, the ultimate destination for boys entertainment, is a key step in connecting Redakai with its core audience. We are thrilled to have Cartoon Network as our partners in Latin America.”
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