Roland Racks up Raft of New Deals
Bulldog secures trio of licensing deals for 80s icon Roland Rat
Bulldog Licensing has announced details of a string of agreements that will see new products featuring rodent mega-star Roland Rat launched onto the UK market.
Roland famously came to the rescue of the ailing TV-am in 1983 – his arrival sent ratings through the roof and he became one of the biggest stars in Britain as Rat-mania swept through the country. Roland has gone on to make over 400 TV programmes for the BBC, Channel 4, Channel 5 and ITV, win numerous awards, and release chart-topping singles.
His star status continues to the present day and he regularly makes guest appearances on radio or TV shows such as Celebrity Juice, CBBC and Roland will also be appearing in KEITH LEMON THE MOVIE, whilst boasting thousands of online fans through Facebook and Twitter. Roland also posts regular audio blogs called 'RatBoos' through his Twitter account that feature all the latest Rat news.
A social media campaign has recently been started by Ratfans wanting to see Roland take the helm of ailing breakfast news programme Daybreak and the calls have even made the pages of The Guardian and The Mirror newspapers.
The new deals will see Fatspanner develop a range of pub entertainment machines featuring Roland, whilst Mask-arade is set to launch Roland facemasks and Diablo Skinz is on board for Roland-branded skins for mobile phones, laptops and tablets.
These agreements add to an extensive existing programme for Roland - an adult apparel line from Poetic Gem, which includes T-shirts, underwear and nightwear, is currently available across the British high street, whilst Posh Paws has launched a plush range that has been snapped up by Play.com, Forbidden Planet, Past Times and Harrods. Other partners include Roy Lowe and Sons for socks, Digital Classics for DVDs, Promonet for online bingo and Smiffys for dress up.
“Roland is hot licensing property and having three strong new deals on the table is ample proof of that,” says Bulldog MD Rob Corney, “he’s a living legend and there are millions of Rat-fans out there who will be incredibly excited about these products!”
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