Smith & Wesson shoot into apparel
New men and women's lines for US brand Smith & Wesson
Smith & Wesson has extended its iconic status as a rugged truly original American brand to a line of apparel for both gun enthusiasts and a wide range of consumers. The line features classic twill and canvas fabrics, as well as modern highly technical materials that provide the function and style for which Smith & Wesson is known.
Wild Things Gear of Newport, Rhode Island, was selected as the sole licensee for the Smith & Wesson line because of its long history in the alpine industry and military community, as well as its expertise in utilizing the
most modern technical materials and design techniques.
“This line is a direct reflection of Smith & Wesson’s identity– independent, tough and confident,” says Ed Schmults, CEO of Wild Things LLC.
“It reflects 100% performance, while showcasing classic sportswear with an iconic style that appeals to fashionable men and women, whether or not they carry a firearm. This is an infusion of technical fabrications with an
emphasis on functional ergonomic design. For instance, the jackets incorporate pockets designed for concealed carry of a handgun that can be used as easily for a smart phone. The pants have wide belt loops specifically designed to accommodate a variety of holsters, but will hold a tool belt just as well. This is style, quality and innovation that echo the essence of the Smith & Wesson brand.”
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