The Simpsons dress Turkey

New apparel range to launch across 134 stores in Turkey

In a strategic new deal negotiated by FCP’s representative agent for Turkey, Sinerji, the leading Turkish retailer Defacto will launch an apparel collection for The Simpsons across 134 stores from March 2012 onwards. 

The Simpsons range will make its official debut at a press event in Istanbul on 21^st February 2012 and focus initially on a T-shirt collection for men. The 30 T-shirt designs feature the iconic Homer Simpson and his classic phrases in different colour combinations.  Apparel ranges for ladies, boys and girls will roll out over the next two year, including accessory items.

Hakan Durdağ, President of Sinerji comments, “DeFacto are an incredibly dynamic company working with the clear ambition to be a globally recognised retail brand within the next decade.  The deal with FCP on such a widely recognised and popular global brand as The Simpsons will undoubtedly drive the store’s footfall by attracting the TV show’s wide fan base across all age group – both adults as well as children.”

Carl Lumbard, SVP & MD, FCP EMEA comments, “Turkey is a key growth market for The Simpsons.  Our new partnership with DeFacto reflects the growing awareness and demand for The Simpsons amongst young fashion conscious consumers.  A great new partner in a growing market, we’re delighted to be welcoming DeFacto on-board The Simpsons licensing programme.”

DeFacto Board Chairman İhsan Ateş comments “Today licensed apparel is a rising trend as consumers take pleasure in wearing clothes which feature cartoon characters they enjoy watching on TV. As DeFacto, we wanted to prepare such a collection for a while and as a result of the collaboration between FCP and DeFacto Design Group, we have developed a fun range of  t-shirts featuring The Simpsons characters. Consisting of more than 30 designs with different images and colours, the t-shirt collection will be available in 134 DeFacto stores countrywide from 12th March 2012. In parallel with our motto ‘developing quality garments, in fashionable designs for our customers at affordable prices 365 days a year’ , which is also our company policy, The Simpsons T-shirts will retail from 16,99 TL upwards. We plan to expand The Simpsons collection further, offering more Simpson products to our customers.

As the leading entertainment and brand licensing company specializing in the marketing, sales and development of value added licensing programmes, Sinerji has been the representative agency of FCP since 2002. Sinerji represents a number of properties from the Fox film and TV portfolio including the mammoth Ice Age franchise, hit animated TV shows American Dad, Family Guy, Futurama and The Simpsons.

 

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