Ludorum secures agreement with RTL 

Ludorum announced it has secured a multi-rights agreement with European entertainment network RTL Group for its hit children’s pre-school television series, Chuggington.

The agreement will see Chuggington air in the Netherlands on RTL’s new children’s block, Telekids, with RTL also representing Chuggington for licensing and merchandise throughout the region.

Global Master Toy Licensee, Learning Curve, will be releasing Chuggington product from spring 2011 in the Netherlands with the Chuggington publishing range represented by Parragon. Chuggington home entertainment titles will also be launching in the market from spring.

Natalie Setton, international sales and licensing manager at Ludorum, commented: “We are delighted to have secured such a prestigious broadcast partner as RTL in the Netherlands.  Telekids is the perfect platform for Chuggington and this is an exciting opportunity for the brand in this important territory.  We look forward to working with RTL’s broadcast and licensing and merchandising teams in building the Chuggington franchise in The Netherlands.”

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