Character World takes on Generator Rex 

Cartoon Network Enterprises has awarded Character World the license to produce bedroom textiles featuring Generator Rex.

Character World’s UK licensing agreement will bring a full line of bedroom textile products to market, with soft-launch at Christmas 2011 and a full launch in Spring/Summer 2012. 



Character World’s duvets, pillows and curtains will feature characters from the smash hit action adventure series including Rex and his evil counterpart Van Kleiss.



Danny Schweiger, joint managing director of Character World, commented: “We’re extremely excited to be involved with Cartoon Network’s latest smash hit. Generator Rex is a top action-adventure series, featuring likeable characters that will appeal to tech savvy boys across the UK.  The license compliments our ever growing portfolio of brands that appeal to boys.”

The series is created by Man of Action (creators of the Ben 10 franchise) and follows Rex, a 15-year-old typical teenager with super hero powers. 



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