Coolabi and Hallmark sign on Purple Ronnie
Children’s and family entertainment producer and rights management company Coolabi, together with Hallmark, has signed a major multi-year deal for the iconic humour brand, Purple Ronnie.
The four-year extension to the UK programme reinforces how hugely popular Purple Ronnie is within the brand’s major categories of greetings cards, gift presentation and the recent personalised card service.
Furthermore, the partnership represents the continued commitment by both Coolabi and Hallmark to maintain the brand’s enormous success at retail.
Since becoming the greetings card licensee in 2004, Hallmark has sold more than 50 million Purple Ronnie cards and is currently selling in excess of seven million annually.
The Purple Ronnie brand’s enduring status is further highlighted by Coolabi’s recent launch of the new Facebook app Purple Ronnie’s Express Yourself, which currently has attracted in excess of 25,000 active users on Facebook in just four weeks, and is growing by the day.
Anna Hewitt, Head of Licensing at Coolabi, commented: “People of all ages have been expressing themselves with Purple Ronnie for more than 20 years, and the brand continues to win fans with its witty poems and illustrations. Hallmark has played an enormous part in driving the brand’s popularity through the UK greetings cards market over recent years, and they continue to prove the ideal partner for Purple Ronnie.”
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