Mind Candy at Licensing Expo
Mind Candy, the company behind Moshi Monsters, will exhibit at the upcoming Vegas Licensing Expo in June.
Mind Candy will host a Moshi Monsters presentation in Vegas, unveiling the secrets behind the brand's success and some exciting future plans.
The event will be open to partners, potential licensees and competitors alike.
Michael Acton Smith, CEO of Mind Candy, commented: "We're really excited to be exhibiting at the Licensing Expo. With over two million new registrations each month, Moshi's popularity is soaring and we're looking to expand our licensing program within the UK and the US to meet growing demand. With a rapidly expanding user base, a movie deal in the works and the recent announcement of Moshi TV, licensing opportunities couldn't be more exciting.”
Moshi Monsters is leading the way for web-based childrenʼs entertainment brands with its successful foray into physical products. The Moshi Monsters' toy range from Vivid hit shelves in the UK in January and proved popular, with retailers rushing to make re-orders as stock sold through.
Growing Moshi's presence within the US market is a major focus for Mind Candy in 2011. Spinmaster is therefore already onboard as US toy distributor and unveiled the Moshi Monsters toy range to retailers at the New York Toy Fair, while Scholastic will publish the first Moshi books in the US imminently. Further categories will follow in the coming months.
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