PopPixie inks new European licensing deals
Rainbow’s Pixie property has entered a slew of new licensing deals following its record breaking debut on broadcasters across Europe.
PopPixie is an animated comedy aimed at four to 10 year olds which takes place in Pixieville, where gnomes and magical animals live happily together with endlessly entertaining Pixies.
In Italy, where the Pixies have had a strong following since their debut on Winx Club in 2007, fashion has led the list of new licensees. Marini Silvano (caps), Moda Bimbo (bags and fashion accessories) and Effegi Style (shoes) cover the italian market. They will support existing licensees such as Mirtillo (apparel, Italy), Carel (apparel, France), and Leomil (shoes in Europe excluding Italy, apparel in Central Europe) in giving PopPixie a massive presence in the world of fashion.
Other new deals include World Cart paper pocket handkerchiefs, Paben key rings, figurines, alarm clocks, Cimpa underwear, nightwear, socks and bedding in Turkey, prime food decoration and Isotoner antislip socks in France and FSE and Jose Juan Albero Puerto towels in Spain.
Part of PopPixie’s rapid growth in licensees is due to a Master Toy License with Bandai. Its success in Italy in 2007 saw it sell 12 million Ferrero eggs and had a number one Fashion Doll. Amongst four to six year olds, PopPixie reached peak ratings of 45 per cent on France 3 (October 2010), 58 per cent on Spain’s Clan TV (October 2010) and 58 per cent on TVI Portugal (November 2010). The series has also begun airing on K-Net (Africa), Canal Panda (Portugal), Kanal D (Turkey), RAI (Italy), Alter (Greece), Junior and MTV3 (Finland), MBC (Middle East and Africa) and Noga (Israel).
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