SmileyWorld novelties and stickers
Italian publishers, Dynit, have been awarded a license by The Smiley Company to produce a new range of novelties and stickers for its SmileyWorld brand.
The range, aimed at 5 to 15 year olds, is based on the fun and colourful SmileyWorld emoticons and will include bracelets, pins, loose stickers and sticker packs as well as squeezable stress balls.
Nicolas Loufrani, CEO of The Smiley Company, commented: “Working alongside such strong partners as Dynit gives great weight to SmileyWorld’s wonderfully creative and expressive concept."
The range will be supported by promotional materials and presence at several trade shows, including Brand Licensing Europe, World of Toys, Paperworld and Big Buyer.
Aimed at children and young teens, the range will be available from Summer 2011 throughout Italy.
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