Voltron revs up for re-launch 

Classic Media has announced new consumer products partners in the US for Voltron®, to go hand-in-hand with the re-launch of the iconic franchise.
 


Voltron will return to defend the universe with the all-new animated series, Voltron Force™, set to debut on Nicktoons this summer.

Consumer products in development come from The Bentex Group, Inc., via its Extreme Concepts division (for t-shirts/tops) and its Dreamwave division (for swimwear/sleepwear). Rubie’s Masquerade will be handling the costumes, VIZ Media is responsible for the kid’s graphic novels for Voltron Force, and Dynamic Forces will create the new comic books and graphic novels for classic Voltron.
 


The new partners join Mattel, which is developing master toy lines based on classic Voltron and new Voltron Force, and THQ, which will produce video games based on the Voltron franchise.
 


Karyn Schneider, vice president, licensing at Classic Media commented: “We are excited to reintroduce Voltron with top consumer products partners on board. With the dream team of Nicktoons, Mattel and THQ, now joined by these industry-leading partners, Voltron’s return will appeal to fans of all ages and the franchise is poised to take the world by storm, again!”



The premiere of Voltron Force this spring, will be the first original franchise-related television content in ten years. Following the premiere in the US, the series is scheduled to launch in 2011 with key broadcasters worldwide.

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