ZhuZhu Pets apparel and textiles
Lisle International announced that it has appointed K.E. Mathiasen
(a distributor in the Nordic region and part of the Top Toy Group) to produce a range of ZhuZhu Pets licensed apparel and home textiles across the Nordics region.
The two year deal has been organised in conjunction with Kidz Entertainment/EEMC, Lisle International’s sub licensing agent for ZhuZhu Pets in the Nordics and Central Eastern Europe.
The roll out will feature the ZhuZhu Pets characters on a wide selection of apparel and home textiles including t-shirts and bedding across Denmark, Sweden, Norway, Finland and Iceland.
Irene Katballe, general manager for K.E. Leisure, the K.E. Mathiasen division developing the ZhuZhu Pets apparel, commented: “Girls and boys across the Nordics, love ZhuZhu Pets and we see great opportunity in working on this project. We are delighted to be able to produce the apparel for such an aspirational brand, and now fans can express their love for ZhuZhu Pets’ with our new inspired ranges.”
ZhuZhu Pets, created by Cepia LLC, is the toy phenomenon that has swept the globe since its launch in 2009. Having achieved unprecedented worldwide sales, attracted global media attention and gained many international awards, it now has a flourishing licensing program, which will come to fruition in 2011.
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