Chupa Chups launches new capsule collection
Confectionary brand collaborates with Tezenis on colourful spring fashion range
Chupa Chups has teamed with leading Italian underwear brand Tezenis on the launch of a fresh and eye-catching capsule collection for spring.
The collection includes underwear, clothing, bodysuits, t-shirts, pyjamas and items perfect for athleisure wear, for women, men and kids.
The colourful range plays with the ‘lolly-POP’ icon in all-over patterns, the inimitable logo created by Salvador Dalì and funny slogans, and is described as a collection for those who want to express their ‘out of the box’ style.
The collection will be available in more than 550 Tezenis stores in 20-plus countries worldwide starting from mid-March and online on tezenis.com. The launch of the co-branded collaboration will be also supported by a huge lollipops give-away party in all Tezenis shops around Europe, Russia and Middle East.
Barcelona - the Chupa Chups home town - Lisbon, London, Milan, Rome and Tezenis’ home town Verona will also host a big party event in their flagship stores. Fans will not was to miss the chance to grab their favourite Chupa Chups flavour enjoying this #foreverfun capsule collection!