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Chupa Chups launches new capsule collection

Confectionary brand collaborates with Tezenis on colourful spring fashion range

Chupa Chups has teamed with leading Italian underwear brand Tezenis on the launch of a fresh and eye-catching capsule collection for spring.

The collection includes underwear, clothing, bodysuits, t-shirts, pyjamas and items perfect for athleisure wear, for women, men and kids. 

The colourful range plays with the ‘lolly-POP’ icon in all-over patterns, the inimitable logo created by Salvador Dalì and funny slogans, and is described as a collection for those who want to express their ‘out of the box’ style. 

The collection will be available in more than 550 Tezenis stores in 20-plus countries worldwide starting from mid-March and online on tezenis.com. The launch of the co-branded collaboration will be also supported by a huge lollipops give-away party in all Tezenis shops around Europe, Russia and Middle East. 

Barcelona - the Chupa Chups home town - Lisbon, London, Milan, Rome and Tezenis’ home town Verona will also host a big party event in their flagship stores. Fans will not was to miss the chance to grab their favourite Chupa Chups flavour enjoying this #foreverfun capsule collection!


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