Gemma gets the (lady)bug
Gemma International will produce Miraculous new range of licensed cards, gift packaging and partyware
Gemma International will launch a new range of licensed cards, gift packaging and partyware for Miraculous: Tales of Ladybug and Cat Noir, after striking a deal with Bulldog Licensing.
The brand has attracted over 200 international licensees, with Bandai as master toy partner, and over 3,000 products in development.
Licensing Director Tim Rudd-Clarke says: “We first discovered Miraculous in Las Vegas a few years ago and we have been keeping a close eye on her ever since. The brand has been growing at a great rate of knots, and gaining traction across multiple platforms, and it’s no wonder as she fills a huge gap in the market that has been vacant for quite some time; for a strong and empowered female superhero, and unlike the majority of other girls properties out there, she isn’t pink!”
“I would urge all those buyers who like to follow new trends, to take look at this wonderful new brand! Bulldog Licensing are an agency reaching for the stars, and we are pleased to be working with them on Miraculous Ladybug,” adds Tim.
“All of us at Zag America, who run the consumer products program for Miraculous, could not be happier to have Gemma on board as one of our premiere licensees. They embody the type of company who we love to work with – both committed and extremely creative,” says Andrea Green, VP of Global Consumer Products.