Character named for Rastamouse toy line
DHX Media has named Character Options master toy licensee for Rastamouse and will launch toys as early as October.
The reggae-loving, crime-fighting, special agent and his friends Scratchy and Zoomer – Da Easy Crew - have achieved cult status and the show has risen to the CBeebies’s top 5 animated programmes. The Series depicts Rastamouse, voiced by favourite BBC Radio One presenter, Reggie Yates, and Da Easy Crew solving mysteries and catching teefin’ criminals whilst inspiring kids with their fun storylines in which they always strive to make a bad ting good.
Character Options will produce plush versions of Da Easy Crew that portrays the characters exactly as they are seen in the show. The plush line will be followed by a plastic collection of both figures and play-sets.
“We are delighted to be working on the Rastamouse toy line," says Jon Diver, joint managing director of The Character Group. "The stories have created a real buzz with this age group and parents alike, and Rastamouse has provided a fresh face in the world of children’s Licensing. Rastamouse has certainly captured our imaginations too, and the range we are creating is both fun and accurate to the property.”
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