Hello Kitty cleans up

SERT-MST PLC has recently announced an agreement to distribute the Hello Kitty licensed range of toiletries within the UK and Ireland.

The new toiletries include wipes and a premium range of dead sea mineral liquids, such as shampoo, bubble bath, hand wash and lotions.
 


Sabir Tayub, managing director of SERT-MST PLC commented on the new range: “We know that this range will appeal to a broad range of female consumers as the affinity with Hello Kitty is very strong. We also look forward to presenting this range to our retail partners and we are convinced that the Hello Kitty branded toiletries will result in a substantial incremental volume of sales.”

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