Keynote speaker at Brand Licensing Europe
Brand Licensing Europe 2011, the Advanstar-organised licensing exhibition, has announced its Licensing Academy keynote speaker.
Michael Acton Smith, CEO and founder of Mind Candy, the UK-based social online gaming company behind Moshi Monsters has taken on the challenge and commented: “I’m delighted to have been offered the BLE 2011 Keynote Speaker slot. We’ve had an amazing journey with Moshi Monsters over the last two years and I’m keen to share our successes, failures and thoughts on shaking up the licensing industry for a new digital age."
Moshi Monsters brought its immense popularity to the licensing world in January 2010 with the launch of a range of merchandise, including trading cards, a Vivid Imaginations toy line, books from Penguin and a bestselling self-published magazine. Mind Candy expects gross retail sales of all Moshi Monsters related product to be over $100m this year alone, signalling an influential new licensing model for the first generation of ‘digital’ children.
Humaira Kaiser, Marketing Director – Europe, Advanstar Licensing, said: “Moshi Monsters is a hugely innovative and globally recognised property, making it the perfect fit for Brand Licensing Europe 2011 keynote speaker slot. Michael’s appearance at the show will continue to cement Brand Licensing Europe as the must-visit licensing event and we’re very excited to welcome him to the show.”
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