Roobarb and Custard Too takes Five!
Bulldog Licensing has announced that Channel Five has extended an agreement to show Roobarb and Custard Too for another two years as part of its hugely popular Milkshake programming block.
Roobarb, the madcap green dog, and his feline adversary Custard were created by Grange Calveley in the early 70's and were the stars of the Bob Godfrey directed BBC cartoon series Roobarb.
Narrated by Richard Briers, only one series was originally produced, but the trademark wobbly animation, zany storylines and fiendishly catchy theme tune made the show into a cult sensation and it won a legion of devoted followers of all ages during the 70’s and 80’s.
With the British public desperate to see a new series featuring the warring duo, Roobarb and Custard Too hit the screens in 2005 and has since been broadcast continually by Channel Five, pulling in a whole new generation of fans.
The enduring popularity of this iconic brand has enabled licensing agent Bulldog to put together an extensive licensing programme. This includes Poetic Gem for a Roobarb and Custard apparel range that is performing extremely well, greetings cards from Museums and Galleries, an iPhone app from Smith Media, plush from PMS and canvas wall art from Riviera, whilst Mogzilla has released a range of fully-illustrated books based on classic storylines from the show. Bulldog is also receiving a lot of interest from the pet accessories, mugs and gifts sectors.
“Roobarb and Custard Too has proved to be a real hit for Channel Five so we are delighted that it will be showing for a further two years,” says Bulldog MD Rob Corney. “In licensing terms the property has achieved that enviable status of classic brand, with appeal right across the age groups - from adults who love its retro appeal to young children who are watching the shows for the very first time. This is a fantastic platform to build on and we are looking forward to adding to what is already a strong licensing programme throughout the coming year.”
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