Sesame Street kicks off the UN's decade of action for road safety
Sesame Workshop has been creating engaging educational content for children over four decades, but no decade it seems is more important for the company than this one.
In support of the UN’s Decade of Action for Road Safety, the nonprofit organisation behind Sesame Street, is working with partners from around the world to help raise awareness and promote safe road practices.
With funding from the FIA Foundation, three animated Sesame Street public service announcements (PSAs) were created and will debut in Africa, Asia, Europe, Latin America and the Middle East.
The PSAs feature Grover in different scenarios shown buckling up or putting on a helmet, and then giving a thumbs up—the universally used symbol by pilots, astronauts, race-car drivers and other highly-skilled professionals to denote readiness, preparedness, and “all-systems go.”
Grover will be wearing the official international road safety symbol—a yellow Road Safety tag to show his support to the road safety cause.
This month, Grover joins world leaders at Road Safety events in the Washington DC, Mexico City, Leipzig and Berlin to launch this long-term commitment to protecting children from accidents and injuries.
In addition to the PSAs, Sesame Workshop and the Global Road Safety Partnership are jointly developing a Road Safety Education Framework intended as a practical guide for Road Safety educators, parents and practitioners who are developing content, educational materials and communication strategies to help children better understand the risks associated with travel on or near the roads.
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